Shipping Cost Is Killing Sales: 3 Strategies That Keep Customers

Customer has a 320k cart, sees "Shipping 55k" at checkout — closes. Per Baymard, shipping is 48% of abandonment.

Case: DashView smart free shipping

For modern shop, flat 45k shipping, 3.1% conversion.

Fix: "Free over 400k" with progress bar + same-day courier 35k + time slots (9-12, 16-19).

Result: Avg cart 320→385k (+20%) and conversion 3.1→3.7%.

3 strategies

1. Free threshold with progress

"80k more for free shipping" — customer adds a small item.

2. Cheap city courier

For Shahriar/Andisheh/Fardis: 25-35k same-day vs 50k post 2 days.

3. Delivery time choice

"Tomorrow 10-13" or "Day after 16-19" — control = trust.

Checklist

• [ ] Progress to free shipping
• [ ] 2 options (courier + post)
• [ ] Time slot picker

Cost: 6-9M. Tehran shop has it.

FAQ

1. Is free shipping a loss?

If threshold is 20% above avg cart, profit rises.

2. For provinces?

Post + Tipax, 2-3 days, transparent from product card.

3. Cost?

1 day, 6M.